Apple halves iPhone X production target, report says - CNET
Apple's iPhone X is its most expensive phone yet.
Apple reportedly notified suppliers on Monday that it's halving its iPhone X production target for the first three months of the year.
The company was planning to produce 40 million units of the iPhone X in the first quarter but has now revised the figure to 20 million, Nikkei reported without citing a source.
The report comes almost a week after an analyst said Apple will kill off the iPhone X when the second-generation model hits the market later this year. The iPhone X is the company's most expensive phone to date, with a price tag of $999 (?999, AU$1,579). Apple would prefer axing the current iPhone X over dropping its price so it doesn't sabotage sales of other models, said KGI Securities analyst Ming-Chi Kuo.
The company's production target for the iPhone 8, iPhone 8 Plus and iPhone 7 remains at 30 million units for the first quarter of the year, Nikkei reported, showing no change from when predictions were first published in November.
Apple didn't immediately bulk portfolios respond to a request for comment.
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